Defining Online Conversion: Combining Action and Exposure Elements Conversions aren't just about new sales or subscribers versus your website visitors. First, let's review the conversion rate definition from Defining Online Conversion: What Is It? : The conversion rate is a % of unique actions that result from unique exposures. The conversion rate metric can ...
RSS Radars are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a B2B Customer Relationship Management tool to help you maintain customer loyalty and provide your customers with some additional added value. Just recently I received an ...
While RSS has certainly become well-established with most marketers, few are using it to its full advantage . Now, while the original Unleash the Marketing & Publishing Power of RSS e-book focused on explaining RSS marketing in a world where RSS was just starting out, the 2007 edition will focus on optimizing your RSS ...
Online conversion is not only the result of online activities. Rather, the conversion process can be initiated by an offline channel, such as direct mail, catalog, flyer, TV advertising, mobile, print advertising and even radio advertising ... or even prompted by brand or retail. On the other hand, the conversion doesn't really need to ...
I just returned from Wiesbaden, Germany, where I gave a presentation at the 4th German Teleshopping Conference . The topic was teleshopping in Central and Eastern Europe, the revolution that is taking place in teleshopping and multi-channel integration. Really one of my favorites. Here are the key points ... 1. Integrate With the media ...
Conversion rate measurement and optimization must also take the time component into consideration. A conversion can happen instantly or over a longer period of time. If you're measuring your purchase/visitor conversion rate, the purchase might happen on the first visit, after a few visits or even months after someone has visited your website, subscribed ...
As far back as 2001, Bryan Eisenberg of GrokDotCom broke down conversion rate measurement and optimization by action type: [BTW - check out Bryan's optimization e-books , which are an amazing resource for online optimization] Macro-actions The macro-action constitutes a complete action performed by the subject, such as finish a purchase, download a whitepaper, subscribe ...
Mobil Avenue accuses me of 20th century marketing thinking. I'm not quite sure what he has in mind, but it seems that my Second Life posts ticked off some people. Now, don't get me wrong, I see alot of development potential in virtual worlds, but Second Life as it is simply does not cut ...